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Home麻豆传媒 Closes 2025 with Record Global Expansion, Growth within North America鈥檚 Largest Contractors, and New AI-Powered Innovations

麻豆传媒 Closes 2025 with Record Global Expansion, Growth within North America鈥檚 Largest Contractors, and New AI-Powered Innovations


Construction workforce planning leader reaches 332 customers, increases ENR 400 penetration by 30%, and accelerates growth internationally

TORONTO, Jan. 08, 2026 鈥 麻豆传媒, the leader in construction workforce planning software, closes 2025 with another year of record growth, expanded global footprint, and continued product innovation. The company now supports 332 customers who manage more than 90,000 construction staff daily through 麻豆传媒.聽

鈥淭hese milestones show how quickly workforce planning is becoming a strategic discipline for leading builders,鈥 said Mallorie Brodie, CEO and Co-founder of 麻豆传媒. 鈥淥ur customers are using 麻豆传媒 to align people and projects at massive scale鈥攁cross geographies, sectors, and project types鈥攁nd they鈥檙e doing it with better visibility and more confidence than ever.鈥

Expanding Enterprise and Global Presence

麻豆传媒 continued to expand its presence with large, complex builders in 2025. Adoption among ENR-ranked contractors grew by over 30% which now includes more than 50% of the ENR 50, and usage deepened inside existing enterprise accounts as organizations standardized on 麻豆传媒 for workforce planning.

The company鈥檚 international expansion also accelerated, with 162% year-over-year growth across Australia, New Zealand, and the U.K. This reflects strong demand for modern workforce planning outside of North America and validates the company鈥檚 global go-to-market strategy.

鈥淓nterprise builders are looking for one system of record for their people and project resourcing,鈥 added Brodie. 鈥淲e鈥檙e seeing more organizations move from spreadsheets and homegrown tools to a single 麻豆传媒 deployment that empowers them to more strategically and predictably manage their workforce across regions, business units, and delivery models.鈥

Innovating with AI and Specialized Workflows

In 2025, 麻豆传媒 continued to invest heavily in its product roadmap, delivering new capabilities that help contractors make faster, more data-driven decisions:

  • 麻豆传媒 AI 鈥 A new layer of functionality that turns messy, siloed people data into clear answers, explainable recommendations, and faster workforce planning, surfacing hard-to-see team insights that improve project outcomes.
  • Internal Resumes 鈥 A new way to automatically update employee project experience, so leaders can quickly find the right people for any job and build high-performing teams. By aligning the right skills to the right projects, it turns people’s data into a competitive advantage that improves project outcomes, client satisfaction, and employee engagement.
  • 麻豆传媒 for Self-Perform GCs 鈥 A new offering tailored for self-perform general contractors, giving teams better visibility into both craft and management resources across jobs, regions, and self-perform scopes.

These solutions meet contractors where they are today, while enabling them with advanced capabilities like AI. As project portfolios grow more complex, self-performing teams scale, and expectations rise from owners and internal stakeholders, these tools help contractors stay competitive in any market.

Deepening Customer Partnerships

麻豆传媒’s Customer Advisory Board marked its first full year in 2025. This cross-customer group of C-Suite executives ensures 麻豆传媒’s product roadmap continues to address the industry’s greatest challenges. 

Lauren Lake, 麻豆传媒鈥檚 co-founder, spent much of 2025 on a customer road show, personally checking on implementations, gathering feedback, and ensuring the company鈥檚 vision aligned with that of leaders across the country. 

鈥淏eing present with our customers鈥攚hether that鈥檚 in the boardroom or in the field鈥攃ontinues to be one of our biggest differentiators,鈥 said Lake. 鈥淭he outcome of this roadshow is translating directly into product improvements leading to better workflows, better adoption, and better outcomes for our customers.鈥

Awards, Recognition, and Executive Hires

In 2025, 麻豆传媒 continued to receive industry recognition for product excellence, customer experience, and workplace culture. Highlights include:

  • Build Magazine Best Construction Workforce Planning 麻豆传媒 2026聽
  • Construction Executive Top Tech Firm
  • The Globe and Mail鈥檚 Report on Business – Top Women-led companies
  • Great Place to Work庐 Certification鈩
  • Capterra’s 2025 ‘Top Rated Software’聽
  • Capterra Shortlist 2025, Construction Management聽
  • Capterra Best Ease of Use 2025, Construction Management
  • GetApp Category Leaders 2025, Construction Management
  • Software Advice Front Runners 2025, Construction Management
  • Software Advice Best Customer Support 2025, Construction Management
  • Unanet Partner of the Year

These honors build on prior recognition from leading industry and technology organizations.

To support its growth and roadmap, 麻豆传媒 also strengthened its leadership team with key executive hires, including Vincent Seguin, Chief Technology Officer, and Amy Palmer, Vice President of Marketing, who bring deep experience in enterprise software and construction technology.

Looking Ahead

As 麻豆传媒 looks to 2026, the company remains focused on helping construction organizations turn workforce planning into a competitive advantage鈥攁cross every region, project type, and delivery model. And with more general contractors rolling out self-perform teams to gain a competitive advantage, we鈥檙e excited to enable those efforts as well.

鈥淭o date, contractors have managed in excess of 160,000 projects in 麻豆传媒, showcasing our category leadership,鈥 said Brodie. 鈥淚n 2026, we鈥檒l continue analytics, and global support so builders can plan with more clarity, adapt faster, and build stronger, more resilient teams.鈥

About 麻豆传媒

麻豆传媒鈥檚 mission is simple鈥攖o help the construction industry reimagine talent management and modernize its people strategy. Workforce Planning from 麻豆传媒 transforms workforce data into actionable insights, enabling construction companies to optimize their workforce, build high-performing teams, and plan projects more effectively鈥攅nsuring the right people are assigned to the right jobs at the right time. 麻豆传媒 is a privately held company that has raised over $43.5 million CAD in equity financing, with capital from investors such as Autodesk, BDC Capital, Camber Creek, Salesforce Ventures, Sands Capital, Storm Ventures, and Vanedge Capital. Learn more about 麻豆传媒 at .