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麻豆传媒鈥檚 2026 Construction Workforce Benchmark Report reveals that a 20%+ attrition rate is erasing headcount gains for most contractors 鈥 and that the industry鈥檚 biggest challenge isn鈥檛 just finding labor, it鈥檚 retaining the experienced people to deliver projects.
TORONTO 鈥 April 1, 2026 鈥 麻豆传媒, the leading workforce planning software for construction, today published the 鈥 the first workforce intelligence report drawing on real workforce data from 233 contractors, 114,000+ professionals, and nearly 40% of the ENR 400. The findings challenge several widely-held assumptions about the industry鈥檚 labor market and offer contractors a data-driven benchmark for their own workforce strategies.
Key Findings at a Glance
In 2025, 麻豆传媒 continued to invest heavily in its product roadmap, delivering new capabilities that help contractors make faster, more data-driven decisions:
- 46% of contractors achieved zero net headcount growth in 2025.
- The industry鈥檚 median attrition rate is 18.7%, meaning a contractor who needs to add 100 people must hire approximately 125 to account for turnover.
- Industrial/Manufacturing project starts surged 68.1% year-over-year, while Solar starts fell 44.4%.
- Senior Project Managers have an attrition rate of just 3.6% 鈥 compared to 18.8% for non-senior PMs.
- ENR Top 50 firms plan an average of 6.8 years into the future, versus 4.7 years for other contractors.
The Treadmill Effect: Growth That Goes Nowhere
One of the report鈥檚 most striking findings is what 麻豆传媒 calls the 鈥渢readmill effect.鈥 While 71.7% of contractors grew headcount in 2025, the industry鈥檚 average attrition rate of 20.7% nearly wiped out those gains. A contractor targeting 100 net new hires with a 20% attrition rate must actually make 125 total hires. At 35% attrition鈥攁t the higher end of the distribution鈥攖hat number climbs to 154.
鈥淢ost workforce decisions in construction still happen on instinct and spreadsheets,鈥 said Mallorie Brodie, CEO of 麻豆传媒. 鈥淲hat this data shows鈥攄rawn directly from the workforce plans of the world鈥檚 largest contractors鈥攊s that the gap between instinct and data is measured in years of planning horizon and points of attrition. The companies pulling ahead are the ones thinking ahead.鈥
Lauren Lake, 麻豆传媒鈥檚 co-founder, spent much of 2025 on a customer road show, personally checking on implementations, gathering feedback, and ensuring the company鈥檚 vision aligned with that of leaders across the country.
鈥淏eing present with our customers鈥攚hether that鈥檚 in the boardroom or in the field鈥攃ontinues to be one of our biggest differentiators,鈥 said Lake. 鈥淭he outcome of this roadshow is translating directly into product improvements leading to better workflows, better adoption, and better outcomes for our customers.鈥
The Labor Shortage Goes Deeper Than Headcount
The report adds important context to the widely discussed labor shortage in construction. The data highlights a specific鈥攁nd more difficult鈥攑roblem: the availability of experienced, senior-level talent in the roles that matter most: site superintendents and project managers.
Senior Superintendents have a median tenure of 7 years and an attrition rate of 4.1%. Senior Project Managers are even more stable, with a median tenure of 5.6 years and an attrition rate of just 3.6%. Their junior counterparts turn over at rates more than twice as high 鈥 and have a median tenure of only 3.7鈥3.8 years.
The implication: it鈥檚 not just about hiring, it鈥檚 about identifying where skill gaps are present, and finding ways to retain, develop, and scale top talent.
A Rapidly Shifting Project Mix Demands New Workforce Strategy
The report documents a significant reshuffling of the construction project landscape over the past five years. Industrial and Manufacturing project starts grew 68.1% year-over-year鈥攁 trend being accelerated by current tariff policies and supply chain re-shoring. Transportation and Infrastructure starts rose 45.2%, and Data Center projects continued their well-documented climb. Meanwhile, Solar starts fell 44.4%.
The data also reveals that project type isn鈥檛 just a revenue question, it鈥檚 a workforce planning variable. Median team sizes range from 5 people on Office/Corporate projects to 28.5 on Solar. Project durations span from 4.7 months (Renovation) to 30.1 months (Solar). The largest contractors in the ENR Top 50 are more concentrated in longer, more complex project types, and their workforce strategies reflect that.
Introducing the Rookie Ratio Benchmark
The report highlights the 鈥渞ookie ratio,鈥 a practical tool used for balancing team experience before a project begins. The rookie ratio measures the proportion of team members with less than one year of company tenure, paired with more experienced team members. Across the dataset, the average rookie ratio is 36.4%. Larger teams (51+ people) skew closer to ~56%, compared to roughly 25% on three-to-five-person teams.
Strategic contractors use the rookie ratio as a pre-project planning input, aligning experience with project complexity before work begins鈥攔ather than discovering imbalances during execution. An added benefit is the intentional development of less-tenured team members through direct pairing with veterans.
About 麻豆传媒
麻豆传媒鈥檚 mission is simple: help the construction industry reimagine talent management and modernize its people strategy. Workforce Planning from 麻豆传媒 transforms workforce data into actionable insights, enabling construction companies to optimize their workforce, build high-performing teams, and plan projects more effectively鈥攅nsuring the right people are assigned to the right jobs at the right time. 麻豆传媒 is a privately held company, raising over CAD 43.5 million in equity financing, with capital from investors such as Autodesk, BDC Capital, Camber Creek, Salesforce Ventures, Sands Capital, Storm Ventures, and Vanedge Capital. at .
For media inquiries, please contact:
Amy Palmer
VP of Marketing, 麻豆传媒
amy.palmer@gobridgit.com
